India Beauty and Personal Care Market

Indian Beauty and Personal Care Market Overview:

The latest report by IMARC Group, titled “India Beauty and Personal Care Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on the India Beauty and Personal Care Market Report. The report also includes competitor and regional analysis, and contemporary advancements in the market. The India beauty and personal care market size reached US$ 26.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 38.0 Billion by 2028, exhibiting a growth rate (CAGR) of 6.45% during 2023-2028. Beauty and personal care products are generally utilized for improving the appearance and overall health of skin, nails and hair. They are widely used for beautifying and cleaning purposes that aid in enhancing the physical appearance of individuals. Some of the commonly utilized products include shampoos, soaps, antiperspirants, razors, cleansers, bodywash, oral care products and cosmetics that are used for maintaining the personal hygiene of individuals and boosting their self-esteem. In India, there has been a considerable rise in the preference for beauty and personal care products due to the easy availability of diversified product variants via online and offline organized retail channels.

Indian Beauty and Personal Care Market Trends:

The market in India is primarily driven by the escalating preference for maintaining an aesthetic appearance among the masses. This is supported by the growing awareness regarding personal hygiene among individuals. Coupled with the penetration of high-speed internet connectivity across the nation and the rising popularity of social media platforms among the masses, this is facilitating the uptake of beauty and personal care products. Moreover, continual improvements in the e-commerce infrastructure, the advent of the online delivery models and the enhanced convenience offered by these online retail portals are creating a positive outlook for the market.

Along with this, numerous leading players are heavily investing in launching organic and natural beauty and personal care products, which is acting as a major growth-inducing factor. Also, increasing investments in the development of aggressive marketing strategies and celebrity endorsements are providing an impetus to the market growth. Other factors, including the inflating disposable income levels of individuals and extensive research and development (R&D) activities conducted by key players, are further providing an impetus to the market across India.

Competitive Landscape with Key Players:

  • Avon Products Inc. (Natura & Co)
  • Beiersdorf AG
  • Colgate-Palmolive Company
  • Coty Inc.
  • Kao Corporation
  • L’occitane International S.A.
  • L’Oréal S.A
  • Procter & Gamble
  • Revlon Inc.
  • The Estée Lauder Companies Inc.
  • Unilever plc.

Key Market Segmentation:

Our report has categorized the market based on type, product and distribution channel.

Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Pharmacies and Drug Stores
  • Online Stores
  • Others

On the basis of the distribution channel, the market has been segregated into supermarkets and hypermarkets, convenience stores, pharmacies and drug stores, online stores and others.


  • Skincare/Sun Care
  • Hair Care
  • Makeup and Color Cosmetic Products
  • Deodorants/Fragrances
  • Others

Based on the product, the market has been categorized into skincare/sun care, hair care, makeup and color cosmetic products, deodorants/fragrances and others.


  • Vegan
  • Organic
  • Inorganic


  • North India
  • West and Central India
  • South India
  • East India
Key Highlights of the Report:
  • Market Performance 
  • Market Outlook 
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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