Beard Trimmer Market Outlook
According to the report by Expert Market Research (EMR), the global beard trimmer market share reached a value of approximately USD 6.2 billion in 2022. Aided by the rising trend of grooming and personal care, coupled with technological advancements in the sector, the market is projected to further grow at a CAGR of 8.40% between 2023 and 2028 to reach a value of USD 10.06 billion by 2028.
Beard trimmers are specialised electronic devices used to trim beard, moustache, and sideburns. They are equipped with sharp blades and different adjustable lengths settings for efficient and precise trimming. In recent years, beard trimmers have become an essential part of men’s grooming kits, gaining immense popularity across various age groups.
The surge in men’s grooming culture is a significant factor propelling the global beard trimmer market growth. The rising awareness about appearance and self-presentation has led to an increase in the demand for personal care and grooming products, including beard trimmers. This trend is reinforced by the growing influence of fashion and entertainment industries, where well-groomed appearances are standard.
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In addition, technological advancements play a pivotal role in augmenting the beard trimmer market development. The advent of features like cordless operation, waterproofing, multiple length settings, and high battery life has made beard trimmers more user-friendly and efficient. Some trimmers also come with additional grooming kits, providing a comprehensive solution for consumers.
Moreover, the rising e-commerce sector significantly contributes to the beard trimmer market expansion. The convenience of online shopping, coupled with an extensive range of choices, easy return policies, and home delivery services, has encouraged consumers to buy grooming products like beard trimmers online. Many brands also offer exclusive online discounts, further attracting consumers.
The continuous innovation and development in beard trimmers to cater to various consumer needs are also bolstering the beard trimmer market demand. Manufacturers are introducing trimmers with new features, such as self-sharpening blades, LED displays, and turbo trimming modes, enhancing the product’s appeal to tech-savvy consumers.
Finally, the growing trend of sporting beards and the constant need for grooming these beards is another key factor boosting the beard trimmer market. The beard trend, popular among millennials and generation Z, has led to an increased demand for beard grooming products, including trimmers.
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Beard Trimmer Market Segmentation
The market can be divided based on product type, price category, end use, distribution channel, and region.
Market Breakup by Product Type
Market Breakup by Price Category
Market Breakup by End Use
Market Breakup by Distribution Channel
- Hypermarkets and Supermarkets
- Speciality Stores
- Online Stores
Market Breakup by Region
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global beard trimmer companies. Some of the major key players explored in the report by Expert Market Research are as follows:
- Wahl Clipper Corporation
- Koninklijke Philips N.V.
- Andis Company
- Sunbeam Products, Inc.
- Panasonic Corporation
- Procter & Gamble Co. (Braun)
- Brio Product Group
- Conair LLC
- Walker & Co. Brands, Inc.
- Havells India Ltd.
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