We have all seen famous logos and read some stories about logo meanings and messages. That is just the tip of the iceberg, and the real work remains out of sight. In designing a logo, many details go unnoticed, and the creative part of resolving challenges also gets ignored. Reviewing some challenges of the logo designing process will help in identifying them.
Designing has no limits and boundaries, but it doesn’t allow for annoying the audience with anything you want. Professional logo designers creatively solve challenges and turn them into opportunities. The following text will highlight the most common challenges in designing logos and provide some vital solutions for beginners.
Challenges in Logo Designing
The following are the most common challenges for logo designers relating to design elements.
1. Lines and Curves
A logo designer uses shapes, objects, letters, etc., to make creative combinations. The proportion and geometrical balance of all lines and curves in each element are necessary to appeal to the audience’s visuals. Using lines and curves disproportionately may cause your logo to appear faulty and do some reputational damage.
Aligning each shape, object, and letter in a single symmetry requires attention to details and mapping on the graph. Even the random-appearing logos use proper alignment formats. It not only brings balance to the logo but also gives a sense of satisfaction to viewers by stimulating the visual receptors.
The fonts in a logo might seem irrelevant, but the audience’s brains don’t miss out on even the minor details. A font’s edges, texture, and color impact differently in different situations. Fonts with rough edges and pixelated slopes might haunt the audience out of a brand’s reach, so avoid them.
The color combination is an essential part of any logo design. Experts suggest not using more than three colors in a logo design. You may experiment by adequately assessing your audiences’ preferences. Colors that are too bright and sharp can divert the audience’s vision. What works for one audience might not work for all.
Shapes refer to the shape of objects and the shape of the logo. Designers may use unique shapes for distinction, but that requires a proper strategy to make it acceptable. Using a star shape logo might seem like a good idea, but Dallas sports fans might recall Cowboys whenever they see your logo.
The design element calls for combining all the other ingredients of a logo artistically. It focuses on balancing, proportioning, and aligning all the elements to appear attractive. Most brands prefer to use only one or two elements, as balancing everything is challenging for designers.
The solution proposals given beneath will not explain resolving each issue separately. It offers a standard approach to resolve all the issues collectively for a better logo design.
Keeping a logo simpler will give it a professional touch and reduce many problems. Selecting a single element and using a single color can eliminate many design problems. For example, the logo of Levis and Burberry, as both are famous brands, use simple design elements in a powerful logo.
2. Basic Design
The basic design means reducing the shapes and objects in a logo. It also refers to avoiding using patterns and styles that are too complex. It helps in the acceptance and memorization of a logo without much hassle. Spotify, YouTube, and McDonald’s all use basic design in their influential logos.
3. Professional Services
Hiring professional services is the best solution as it equips a brand logo with many quality design elements. The expertise, experience, and effectiveness of professional logo designers empower your brand to win over the target audience. It will prove to be the best early investment for your brand.
Looking at the logo might limit our view of the efforts that go into designing proficient and powerful logos. There are many design elements that logo designers use to appeal to a target audience. Studying the challenges of each design element will help marketers analyze the logos accordingly.
Simplicity, basic design, and professional logo designers help you do wonders. The magic of simple logos reaches far beyond attracting an audience. Surprisingly, the most straightforward logos have the highest of loyal customers that embrace them.